Do you use Facebook on your phone, computer or both? | 0 Comments
By evp on 12-29-2011 09:15 PM
A new study shows that 40% of Facebook use is from mobile apps. This past week I visited the App Store and saw that the Facebook app was in the Top 25 during the holiday weekend. I assume it was because everyone got a new smartphone for Christmas and immediately went to download the app, like I did.
If you think about today’s technology we have built a society that has us always on the go. We want tablets and smartphones and everything needs to be 4G, fast and wireless. It’s no surprise that people aren’t taking the time to sit at their desktop and login to sites as much. We are checking apps at a stoplight, on our lunch break or during a meeting. Many companies are now blocking social media sites like Facebook on corporate computers which forces employees to check in more often from their smartphone. Could you imagine a world where computers were obsolete? With the number of new apps on the rise we’ll see what the future holds.
Starbucks has the nation’s largest mobile payment program | 0 Comments
By evp on 12-07-2011 07:28 PM
Less than a year ago Starbucks introduced a new mobile payments system through the Starbucks Card Mobile iPhone and BlackBerry applications, which is used at nearly 7,000 Starbucks across the US. Coffee lovers can easily pay for their favorite latte with their phone versus a debit card. The Starbucks app allows you to reload your Starbucks card and scan the bar code at checkout. Since the app was launched over 26 million transactions have been made according to Computerworld.com. Matt Hamblen states “Starbucks didn’t divulge the total number of purchases with mobile devices, but said $110 million had been reloaded onto Starbucks cards directly through the mobile app since January. Globally, $2.4 billion was loaded onto Starbucks cards in fiscal 2011, with the cards making up one in four transactions in U.S. Starbucks stores. Starbucks cards were launched a decade ago and $10 billion has been loaded onto them, the company said.” Starbucks is only the beginning, with this kind of success I would imagine other retailers hopping on the bandwagon. Smartphones and apps continue to make our daily life easier and a bit more entertaining, what will they think of next?
- Matt Hamblen- ComputerWorld.com Article
